When working with the Shaklee Corporation catalog in 1982, I had a challenge that made good use of my integrated marketing and design instincts. Their literature at the time lacked strong design concepts despite a staff of art directors.
By providing a design concept that worked with their marketing needs I developed an entirely new look for their catalog, which empowered customers with information presented in a dynamic, interesting and informative format resulting in improved catalog performance.
Needless to say, this same catalog design is still in use today, which speaks louder about its effectiveness than anything I can say.
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