
Shaklee’s catalog in 1982 had only a picture of the product and a block of copy. My design concept was founded in their own approach to marketing... educating the consumer. Shaklee built itself on a foundation of sharing their research and information. This information was shared through their network marketing, which depended on educating the customer.
I developed an entirely new look for their catalog, designed to educate customers with a dynamic and informative format that improved sales performance.
This catalog design concept is still in use, where say even more about it than words!

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